The first phase of every Fira programme
Decoration decisions are easier, cheaper and more effective when they are made early. That is why every Fira programme begins with a concept-to-creation phase, where the creative idea for a pack is translated into something that can actually be manufactured to a premium standard. Five capabilities sit at the heart of this phase.
Conceptual sketching
We start on paper. Hand sketches, quick iterations, no software overhead. Sketching lets a brand team and our designers explore more ideas in less time, and it keeps the conversation about the idea rather than the software tool. Many of our best decoration decisions are visible in a concept sketch weeks before anyone opens a CAD file.
Digital prototyping
Once a direction is chosen we move to digital prototyping, developing bottle geometry, decoration footprint and on-pack artwork in a form that can be tested and iterated against the real production envelope. Digital prototyping means fewer surprises at tooling, tighter colour work, and far less rework downstream.
3D modelling
Our 3D modelling takes a digital prototype into photoreal form. Brands use these models for internal sign-off, retailer presentation and early marketing work, months before first-off samples exist. Because the models are built on the actual production geometry, what approval teams see is what production will deliver.
