Every technique Fira offers has been refined over two decades working with the world’s most demanding luxury brands. We do not offer gimmicks or shortcuts. Every method exists because it delivers a result that cannot be achieved any other way, to a standard a premium brand can put on shelf without reservation.
Supporting brands across sectors where detail matters
Supporting brands across sectors where detail matters
Concept to creation
From a sketch, a mood reference or a written brief we develop production-ready artwork and physical samples. Digital prototyping, 3D visualisation and sampled finishes let you see and sign off every detail before tooling and scheduling begin.
Sourcing
We source bottles, jars, closures and componentry with production in mind. Every option is pressure-tested through sampling to verify colour, compatibility and consistency at scale. Our hybrid UK and Far East supply model gives you price flexibility without losing local quality control.
Packaging
Secondary and componentry packaging shape how a product is perceived on shelf and unboxed at home. We design, specify and source secondary packs that complement the primary decoration, creating a cohesive experience that feels considered and unique to each brand.
Decorating techniques
01. Spray coating
Bespoke colour, tonal gradients, ombré
Bespoke gradient and full-colour coatings using patented machinery to create finishes that elevate brand positioning.
Our patented spray machinery delivers precision that’s impossible to achieve through conventional methods. Every spray application is meticulously calibrated to enhance your specific brand positioning. This isn’t mass-market decoration, it’s artisanal craftsmanship at scale.
02. Screen printing
Crisp multi-colour detail at volume
High-precision multi-colour printing for complex designs, fine detail, and brand logos that command respect.
We handle the complexity that other decorators refuse. Multi-layer designs, intricate patterns, demanding colour specifications – we solve the challenges that separate premium brands from the mass market.
03. Hot foiling
Heritage-grade metallic detail
Ultra-premium foil stamping and embossing for brands where every touchpoint has to communicate heritage and excellence.
As the UK’s leading specialist in hot foiling on luxury containers, we’ve perfected effects that feel inevitable rather than decorative. The foil doesn’t announce itself; it quietly confirms that this is a premium product from a premium brand.
04. Multi-colour ombré
Seamless gradients, locked at scale
Multi-colour gradients sprayed as a single seamless transition, with every colour stop holding from neck to base.
Where most decorators are limited to two colours before banding or batch drift creeps in, our process locks the gradient in place across the full production run, so brands can design with three, four or five-colour fades and trust the result on shelf.
05. Metallisation
Mirror-finish depth on glass
Vacuum metallisation delivers true mirror-finish depth, giving glass and plastic components a jewellery-like quality that sets prestige brands apart on shelf.
We control the process end to end, from primer chemistry to protective topcoat, so the finish survives filling lines, transit and the hands of the customer without dulling or micro-scratching.
Launch support
From first sample to full production, we record every machine setting, colour formulation and cure cycle so the last unit matches the first. When marketing dates move, schedules shift and timelines tighten, we move with you.
If you are unsure which decoration process is right for your project, our team will walk you through the options and advise on feasibility, finishes and production requirements, before you commit to tooling or artwork.