Packaging is more than the bottle
Premium packaging is a system. The glass, the closure, the pump, the secondary, the case, and how they all behave together under fill, distribution and consumer use. Get any of them wrong and the decoration that sits on top is fighting an unwinnable battle. Fira’s packaging capability is built around five connected disciplines that together give brands a pack that performs as well as it presents.
Glass bottles and jars
Glass is the substrate where premium decoration matters most. We source flint, super-flint, coloured and frosted glass from a curated set of UK and Far East partners, with full control over wall thickness, base flatness, neck finish and tolerance. The right glass makes spray coating, screen print and hot foil land cleanly on the first attempt.
Closures and pumps
Closures and dispensers are where many premium packs lose points. A beautifully decorated bottle can be undone by a cheap-feeling pump or a closure that wobbles. We source closures and pumps that match the weight, finish and engineering tolerance of the bottle they cap, and we test them as a system rather than individual parts.
PET and aluminium
For travel, refill, and high-volume formats we work with PET and aluminium. Both substrates require their own decoration approach: PET behaves differently to glass under spray coating, and aluminium opens up direct print and spray techniques that glass cannot match. We bring the same premium decoration discipline to these substrates as to glass.
